NOBL Blog
What We Ride – VANCAN’s Knolly Fugitive
Nic’s Dad Jean Blue frame is as cool as its name, and with this lighter-spec trail bike was asking for some lighter wheels!
Mark Matthews’ Marin Quake DH Bike
After spending months riding prototypes and influencing development, Mark Matthew’s debuts the finalized 2025 Marin Quake DH bike and the TR38 wheels he chose to outfit them.
What We Ride – Liam’s Kenevo SL 2 E-bike
Warehouse Manager Liam is out on the trails more than ever with the kick and motivation of his new eMTB, levelled up with a fully-customized build kit.
Industry Nine launches the Hydra 2
The next generation of the cult-favourite Hydra hub is here: Hydra 2 from Industry Nine boasts a burlier constriction and even more engagement.
NOBL USA: Announcing our new Wheel Building Facility in Bellingham, WA
Established to serve American riders and dealers to the highest standard, we’re proud to announce our new USA Wheel Building location in Bellingham, WA.
What We Ride – Bob’s Santa Cruz Megatower
A loam-eating PNW big-bike for our resident “Jack of all Trades, Master of None”.
Hookless vs. Clincher rims
This is not just a hook – it’s our guide to choosing between hookless and clincher rims for your gravel and road bikes.
How to choose between our most popular MTB rims
Striking the right balance is key: here’s our guide to choosing between some our most popular mountain rim models.
What We Ride – Victoria’s Scott Contessa Addict Bike Check
The Scott Addict’s purple colour, build, and lightweight frame attracted me. It further solidified my choice when I learned that another NOBL Staffer (someone I trust for bike-buyingadvice) had purchased the same bike just weeks earlier.