Inside the NOBL Wheel building Process

Inside the NOBL Wheel building Process How We Build Wheels at NOBL (And Why It Matters) Most riders assume wheels go out of true simply because they ride hard. While riding style and terrain play a role, so does how well a wheel is built. At NOBL, we’ve spent years...

No Rim Left Behind: Keeping Evil Riders Rolling!

Keeping Riders Rolling: Supporting Evil Bikes WITH WHEELSET WARRANTIES Recently, we were surprised—like many others—to hear about the sudden closure of CSS / Forge+Bond, a rim manufacturer that worked with several bike brands across the industry. The news was...

The HR25: A New Gravel Rim Built for Big Adventure

The HR25 Built for Big Adventure   gravel & bikepacking rim HR25: Our new adventure gravel rim The HR25 is built for adventure riders who refuse to follow a script—loading up for fast & light bikepacking missions one weekend and chasing friends down...

DUMBIDEA_BCBR24HRS_V3.xlsx : The BC Bike Race in 24 Hours

DUMBIDEA_BCBR24HRS_V3.xlsx The BC Bike Race in 24 Hours Most people treat The BC Bike Race like the beast it is: a weeklong war of attrition against roots, rocks, and BC’s finest singletrack. But Russell saw it as a time management problem: why stretch it over seven...

Vancouver Island Gravel: Local rider’s take

Vancouver Island Gravel with Cody Scott The Comox Valley, BC  – home to NOBL HQ in the Village of Cumberland – may be most well known for its established singletrack networks. The trails bring in thousands of visiting mountain bikers every year, not to...