Latest Blog Posts
What We Ride – Macky’s Custom Niner RKT Bike Check
Macky takes us through his custom Niner RKT build that he will be riding at BC Bike Race and the Downieville Classic.
What We Ride – Van Can’s Knolly Chilcotin Bike Check
Van Can (Nic Zilinski) chose the Chilcotin 167, because it’s a big, slack bike born to ride the North Shore!
Mark Matthews Joins NOBL
Mark Matthews Joins NOBL When Mark Matthews reached out with an opportunity to build up some custom hoops for his new Marin prototype DH...
What We Ride – Trevor’s Allied Bike Check
Trevor explains his wild mods and top-end components in this Allied BC40 bike check. Complete with in-depth technical specs, and a weight overview of every component used, this bike check has plenty of goodies.
What We Ride – Roxy Lapierre Bike Check
Roxy chose the Lapierre XR with TR35 rims as she wanted a light, playful, powerful bike for her daily job riding and coaching all levels of riders.
An Ode To Spring Riding
Something special happens to trails in the Pacific Northwest as the seasons turn to Spring. Slick rocks and root clusters become friendlier, flat corners suddenly inspire confidence inspiring, and muddy singletrack dries up to reveal a bed of luscious loam.
What We Ride – Kelton’s Santa Cruz Bike Check
After touring the last few years on a rigid, drop bar bike, Kelton knew that he wanted his next bikepacking rig to be a “do-it-all” bike.
What We Ride – Tatiana’s Otso Bike Check
Tatiana chose the Otso Fenrir for its “no frills’ frame design capable of adventure riding through varied terrain, fun descents and the odd bushwhack or river crossing.
The Future Is Oval
We’re so confident in our new OVAL wheels that we’re re-branding to NOVL.