Latest Blog Posts
What We Ride – Kelton’s Santa Cruz Bike Check
After touring the last few years on a rigid, drop bar bike, Kelton knew that he wanted his next bikepacking rig to be a “do-it-all” bike.
What We Ride – Tatiana’s Otso Bike Check
Tatiana chose the Otso Fenrir for its “no frills’ frame design capable of adventure riding through varied terrain, fun descents and the odd bushwhack or river crossing.
What We Ride – Ryan’s Yeti SB140 Bike Check
After spending two seasons on an SB130, Ryan loved its stability, liveliness, and weight. He wanted to keep those attributes for his next whip, but in a burlier package for longer days in the saddle spent on rowdier terrain.
The Future Is Oval
We’re so confident in our new OVAL wheels that we’re re-branding to NOVL.
What are Torque Caps?
What are Torque Caps?What are Torque caps and why do you need them? Torque caps first hit the industry in 2016 when SRAM launched an...
What We Ride – Trevor’s Firebird Bike Check
Trevor built his Firebird (or bbq chicken) to be a sub 35 lb enduro machine.
Introducing a new 20mm standard…110x20mm Boost
Why do we need the 110x2omm hub standard? Developed to solve lateral wheel flex in larger-diameter downhill rigs, the 110x20mm boost hub...
How To Choose The Right Classified Cassette
Learn how to choose a Classified cassette.
What We Ride – Russell’s Cervelo Bike Check
Russell’s Cervelo is built for aggressive aero riding with NOBL CR45 rims and Chris King hubs.