Latest Blog Posts

Introducing a new 20mm standard…110x20mm Boost

What is 110x20mm Boost? If you're familiar with 20mm thru-axles and DH spacing, you must be thinking, wait. That already exists!? However, as is typical with the bike industry, this new standard was created to address a perceived problem. In this case, it was lateral...

2018 What’s New?

ADJUSTED PRICING We've developed processes that have allowed us to reduce our costs, and we're passing those costs off to you. Our wheelset pricing has been significantly lowered for 2018! Check out our wheel building tools and you’ll find big savings. Can’t find what...

What Tire pressure should you run?

Customers often ask for our recommendation on what tire pressure they should run. For most riders, the key is finding a pressure where you rarely bottom out on your rim, but it does happen on rare occasion. It's a similar idea to how you would set up your suspension -...

NOBL Component Feature: Onyx and the NOBL relationship

Up next in our component feature series is Onyx Racing Products.  Our relationship with Onyx is a continuation of our theme of partnering with companies who challenge the status quo and create products which improve the way you ride. We worked with Onyx to create our...

NOBL Component Feature: Industry Nine Hubs

Over the past five years we’ve had the privilege and honor of working with some of the cycling industry’s finest innovators. There is good reason why we have partnered  with the companies that we have.  We tend to favor companies that think outside of the box and push...

TR33 vs TR36/TR38 – Which is best for you?

One of the most common questions we receive is "Should I go for the TR33(27.5"/29") or the TR36(29")/TR38(27.5")"   The big difference between these two categories of rims are in the widths and stiffness. The strength of the rims is actually quite similar. The TR33 is...

Who is Ricky Federau? – Video

If you were a part the Canadian mountain bike scene in the late 1990's into the 2000's, chances are you've heard the name Ricky Federau. Ricky is one of the most decorated XC racers in Canadian history. He is also one of the most genuine, humble, and talented riders...

What are Torque Caps?

Early in 2016 SRAM introduced torque caps as an upgrade option  to their Roam wheelsets. Designed specifically for Rock Shox fork, the upgrade served to increase the stiffness of the fork and wheel through an increase in hub end cap diameter. Soon afterwards, many...

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