NOBL Blog
Specialized S-Works Epic 9 NOBL Ethos SL Bike Check
This 19.78lb full-suspension XC race bike is customized for speed and performance with 993g NOBL Ethos SL 180 wheels. Check out the full build!
Best Carbon XC Wheels for Racing: 3 Wheelsets Trusted by Elite NOBL Racers
Wheel choice can make or break a stage race like the BC Bike Race. Here are this year’s top choices for gaining the competitive edge.
Lief Rodgers’ 2026 Priority Vanth Bike Check
NOBL Athlete and pro enduro racer Lief Rodgers is shaking things up this year, bringing a new bike and fresh energy to his World Cup season. Get all the details in this bike check!
Ranking the Best Carbon E-Bike Wheels of 2026: NOBL, Zipp, RaceFace & Crankbrothers
We collected stats and ride data of some of the top carbon e-bike wheelsets from NOBL, Zipp, RaceFace and Crankbrothers. Who came out on top? Read to find out!
What We Ride: Tess’s Chromag Rootdown Bike Check
Pedal bikes are still in! Adding to a growing bike collection, Tess built up their Chromag Rootdown hardtail with custom TR35 wheels for tagging into staff rides and jibbing around town.
2026 Best Ultralight XC Carbon Wheels: NOBL Ethos SL180 vs Berd HAWK30 Gold vs Roval Control World Cup
Comparing the top ultralight carbon XC wheelsets of 2026: NOBL Ethos SL 180, Berd HAWK30 Gold and Roval Control World Cup.
NOBL Signature 38 Review: No Limits Found
Ride Review: Signature 38 Carbon Enduro WheelsetWords By: Matthew TongueI had noticeably more control with the Signature 38s. I could...
Inside the NOBL Wheel building Process
At NOBL, we believe a premium wheelset is only as good as the process behind it. While every build begins with the expert hands of our builders in BC and Washington, it’s our partnership with TRUDI—a semi-automated truing system—that sets a new standard for precision. By combining human judgment with robotic consistency, we ensure every wheel that leaves our shop is balanced, tensioned, and built to stay fast and true for years to come.
No Rim Left Behind: Keeping Evil Riders Rolling!
Recently, we were surprised—like many others—to hear about the sudden closure of CSS / Forge+Bond, a rim manufacturer that worked with...