News

Where are NOBL rims made?

January 08, 2017

An interesting journey that included a review of over 30 factories in both Taiwan and China. 

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Escape to the Desert

December 20, 2016

When the weather turns cold and old man winter moves in on your trails... how do you get your mountain bike fix? Some of us are fortunate to "Escape to the Desert" to fulfill the need to ride!

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2017 Product Release

November 24, 2016

Our 2017 products have undergone a number of strength and durability improvements, along with a reduction in weight.

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