Upcoming Events

From trade shows to bike races, find out what events we’ll be at next.

Stoke Fest mountain bike festival // may 10-11th 2024

We are getting fired up for Stokefest 2024! Join us in Cumberland May 10-11th for a celebration of MTB culture in the heart of the Comox Valley.

NOBL will be honesting the Dodge Diaries Showcase & Social and other weekend highlights will be the UROC Gromduro, Show & Shine and Cumberland Dirt Jumps Jam Jam. Hit up the @stokefestvi profile for schedule and other details.

Location: Cumberland, British Columbia | Canada

Learn More:


12 Hours of glenridge // june 1st 2024

Located just east of Fort Langley in the iconic Glen Valley, the race takes place on private proprety, open to riders just for this race. The venue has space for room for onsite parking, race tents, and options for overnight camping and you can expect rocking eats and good vibes.

Riders will race laps of a 6km course designed specifically for modern XCO racing: forested singletrack climbs lead to fast, flowing descents.

Register here:!/events/12-hours-of-glenridge-2024

12 Hours of Cumberland // Saturday June 22nd

12 Hours of Cumberland

Location: Cumberland, British Columbia | Canada

A classic race celebrating community, riding, and just all-around good times on your bike. Race on your own or as a team for 12 hours.



Northwest Tune-Up Festival // july 12-14th 2024

Northwest Tune-Up is a community-forward festival in Bellingham, Washington, fuelled by mountain biking, music, art and craft beer. This will be a true showcase of Pacific Northwest culture and all the mountain bike trails and infrastructure Bellingham is proud to offer.

The weekend will be full of bike demos, racing on local singletrack, skills clinics, jump jams and an impressive lineup of performers and artists.

Where to find us at the festival: Both number TBD!

Crankworx Whistler // july 19-28th 2024

More details coming soon!

Past Events

Sea Otter Classic // April 18th-21st 2024

Sea Otter

We’ll be at Sea Otter Classic in Monterey, California from April 20-23. Sea Otter is the largest gathering of cyclists in North America. Boasting several hundred exhibitors, product demos and live stunt shows. At the show we will be in booth Y23. We’ll have our entire product lineup, so make sure to pop by to see custom wheels built with Berd spokes and components from Sapim, Chris King, i9, and Onyx Racing Products. We’ll also be running a wheelset giveaway on-site and new dealers will be able to meet our team and explore our 2024 program in person.

Register for Sea Otter Classic by clicking here.

Location: Monterey, California | USA

Getting There:

Learn More


BC Bike Show // March 2nd-3rd

Info: Booth: B306
Days: March 2nd-3rd

The NOBL crew returns to Vancouver for the 2024 BC Bike Show! We’ll be posted up at booth B306 giving out rock solid high fives and showcasing our full product catalog. Stop by to say hi to the team and have a chance to win some sweet wheel-related swag.

Learn More:


Jo Peters Ladies Coaching Clinic // July 28th - 30th

Jo Peters Ladies Coaching Clinic

Dates: July 28 through 30th
Where: Mt Washington Bike Park
What: NOBL Ambassador Jo Peters Guest Ladies Coaching Clinic with Gravity MTB.

We’ve teamed up with GRAVITY MTB, and guest coach Jo Peters to offer a lift-accessed “Ladies Only” weekend at Vancouver Island’s Mt.Washington Bike Park. The clinic is geared towards ladies who are novice to experienced riders looking to improve their bike park skills. It will focus on the Green and entry-level Blue trails and teach basic skills such as body position, cornering, braking/accelerating, line choice, trail maneuvers, drops, and intro to jumps as well as Bike Park etiquette and safety.


Register Here:

Alberta Bike Show // March 18th - 19th 2023

Alberta Bike Show

Location: Stampede Park, BMO Centre, Hall C, 20 Roundup Way SE, Calgary, Alberta


  • Saturday, March 18, 2023 10:00 AM – 6:00 PM
  • Sunday, March 19, 2023 10:00 AM – 5:00 PM

Cost: ADMISSION Adult: $12, Kids 11 and under: Free

How To Get There
PARKING – Parking at Stampede Park is $15 per day, or park at any auxiliary lots surrounding Stampede Park. Just follow the signs.
* prices subject to change

BIKE PARKING – Bike racks can be found near the north entrance from Lot 10 to the BMO Centre and in the courtyard by the exterior doors to Hall C.

Learn More

12 Hours Of Cumberland // June 2022

The #NOBLfamily had a blast throwing down at the iconic 12 Hours of Cumberland in the Comox Valley! It was an honour to support this event which was part of the Island Cup – Vancouver Island Mountain Bike Race Series and hosted by United Riders of Cumberland at our home trails.

We fielded four teams and fought our way to the top spot on three podiums. Our 4-Man NOBL Wheelers came in first overall, the “TV” duo won in the 2-Woman field, while our boy Russell Theissen was victorious in the solo category, riding an absolutely staggering 178KM over 12 hours in the scorching heat.

Finally, a very stoked Elliot Purich snagged the TR37 giveaway wheels to cap off a killer day out on the trails riding bikes. Witnessing the efforts of everyone involved in this event, the riders, organizers, bike shops and pit crews, was truly inspiring and reminded us how lucky we are to live and recreate here on Vancouver Island.