Upcoming Events

From trade shows to bike races, find out what events we’ll be at next.

Crankworx Whistler // July 26th - 30th

Info: Zone 5, Booth 50
Days: Wed July 26th – 30th

We’re getting fired up for Crankworx 2023! We’ll be set up at Booth 50 in Zone 5 from Wednesday to Sunday showing off some custom hoops, distributing rock-solid high fives, giving away a custom wheelset, and spinning our NOBL Oval wheel for swag!

Best Dressed Wheel Giveaway

If you’re attending CWX, please drop by the booth and take part in our Best Dressed Wheelset Giveaway on Saturday July 29th, at 2pm. We’ll be giving away some custom wheels to whoever our panel of judges deems the Best Dressed!

Best Dressed is obviously a term that is ripe for interpretation, which is why we love this idea. Supernova spandex with a DH rig in tow? Nice. Banana Costume with Mad Max headgear for A-line laps? Even better. Adam & Eve style leaf coverage? That’s a winner in our eyes.

Basically, if you like getting down with an odd ensemble, it could be worth some NOBL Wheels. Five finalists will be selected from contestants for a final draw for wheels.

Learn More: 


Jo Peters Ladies Coaching Clinic // July 28th - 30th

Jo Peters Ladies Coaching Clinic

Dates: July 28 through 30th
Where: Mt Washington Bike Park
What: NOBL Ambassador Jo Peters Guest Ladies Coaching Clinic with Gravity MTB.

We’ve teamed up with GRAVITY MTB, and guest coach Jo Peters to offer a lift-accessed “Ladies Only” weekend at Vancouver Island’s Mt.Washington Bike Park. The clinic is geared towards ladies who are novice to experienced riders looking to improve their bike park skills. It will focus on the Green and entry-level Blue trails and teach basic skills such as body position, cornering, braking/accelerating, line choice, trail maneuvers, drops, and intro to jumps as well as Bike Park etiquette and safety.


Register Here:

Past Events

12 Hours of Cumberland // Saturday June 24th

12 Hours of Cumberland

Location: Cumberland, British Columbia | Canada

A classic race celebrating community, riding, and just all-around good times on your bike. Race on your own or as a team for 12 hours.



Stoke Fest // May 12th -14

We are getting fired up for Stokefest 2023! Join us in Cumberland May 12-14th for a celebration of MTB culture in the heart of the Comox Valley.

Highlights will include a Show & Shine, Jump Jam and Film Fest. Hit up the @stokefestvi profile for schedule and other details.

Location: Cumberland, British Columbia | Canada

Learn More:


Sea Otter Classic // April 20th - 23rd

Sea Otter

We’ll be at Sea Otter Classic in Monterey, California from April 20-23. Sea Otter is the largest gathering of cyclists in North America. Boasting several hundred exhibitors, product demos and live stunt shows. At the show we will be in booth Y50 across from Cane Creek, Intense and 7idp. We’ll have our entire product lineup, so make sure to pop by to see custom wheels built with Berd spokes and components from Sapim, Chris King, i9, and Onyx Racing Products. We’ll also be running a wheelset giveaway on-site and new dealers will be able to meet our team and explore our 2023 program in person.

Register for Sea Otter Classic by clicking here.

Location: Monterey, California | USA

Getting There:

Learn More


Alberta Bike Show // March 18th - 19th 2023

Alberta Bike Show

Location: Stampede Park, BMO Centre, Hall C, 20 Roundup Way SE, Calgary, Alberta


  • Saturday, March 18, 2023 10:00 AM – 6:00 PM
  • Sunday, March 19, 2023 10:00 AM – 5:00 PM

Cost: ADMISSION Adult: $12, Kids 11 and under: Free

How To Get There
PARKING – Parking at Stampede Park is $15 per day, or park at any auxiliary lots surrounding Stampede Park. Just follow the signs.
* prices subject to change

BIKE PARKING – Bike racks can be found near the north entrance from Lot 10 to the BMO Centre and in the courtyard by the exterior doors to Hall C.

Learn More

BC Bike Show // March 4th - 5th 2023

    Join Us At The BC Bike Show
    We’re stoked to be at the BC Bike show this year! We’ll be in booth B306, connecting with the industry, offering a sweet swag newsletter giveaway and showing off our latest products.


    • Saturday, March 4, 2023 10:00 AM – 6:00 PM
    • Sunday, March 5, 2023 10:00 AM – 5:00 PM

    Cost: ADMISSION Adult: $14, Kids 11 and under: Free

    How To Get To The Show

    LOCATION: VANCOUVER CONVENTION CENTRE (EAST BUILDING), 999 Canada Place, Vancouver, British Columbia

    PUBLIC TRANSIT – The Skytrain makes easy commuting to the Vancouver Convention Centre. Get off at WATERFRONT Station, and signs will direct you to a short walk to the Convention Centre. The Skytrain runs 7 days a week.

    PARKING – Parking is available directly at the Vancouver Convention Centre East Building.

    BIKE PARKING – In promotion of riding bikes to the show, we are providing complimentary bike parking services. The service is secure, just drop your bike off and come in and enjoy enjoy the show! Bicycle Valet is providing this service.

    Learn More

    12 Hours Of Cumberland // June 2022

    The #NOBLfamily had a blast throwing down at the iconic 12 Hours of Cumberland in the Comox Valley! It was an honour to support this event which was part of the Island Cup – Vancouver Island Mountain Bike Race Series and hosted by United Riders of Cumberland at our home trails.

    We fielded four teams and fought our way to the top spot on three podiums. Our 4-Man NOBL Wheelers came in first overall, the “TV” duo won in the 2-Woman field, while our boy Russell Theissen was victorious in the solo category, riding an absolutely staggering 178KM over 12 hours in the scorching heat.

    Finally, a very stoked Elliot Purich snagged the TR37 giveaway wheels to cap off a killer day out on the trails riding bikes. Witnessing the efforts of everyone involved in this event, the riders, organizers, bike shops and pit crews, was truly inspiring and reminded us how lucky we are to live and recreate here on Vancouver Island.