Upcoming Events

From trade shows to bike races, find out what events we’ll be at next.

Sea Otter Classic // April 20th - 23rd

Sea Otter

We’ll be at Sea Otter Classic in Monterey, California from April 20-23. Sea Otter is the largest gathering of cyclists in North America. Boasting several hundred exhibitors, product demos and live stunt shows. At the show we will be in booth Y50 across from Cane Creek, Intense and 7idp. We’ll have our entire product lineup, so make sure to pop by to see custom wheels built with Berd spokes and components from Sapim, Chris King, i9, and Onyx Racing Products. We’ll also be running a wheelset giveaway on-site and new dealers will be able to meet our team and explore our 2023 program in person.

Register for Sea Otter Classic by clicking here.

Location: Monterey, California | USA

Getting There:

Learn More


Jo Peters Ladies Coaching Clinic // April 28th - 30th

Jo Peters Ladies Coaching Clinic

Dates: July 28 through 30th
Where: Mt Washington Bike Park
What: NOBL Ambassador Jo Peters Guest Ladies Coaching Clinic with Gravity MTB.

Registration opens mid-march.

Past Events

Alberta Bike Show // March 18th - 19th 2023

Alberta Bike Show

Location: Stampede Park, BMO Centre, Hall C, 20 Roundup Way SE, Calgary, Alberta


  • Saturday, March 18, 2023 10:00 AM – 6:00 PM
  • Sunday, March 19, 2023 10:00 AM – 5:00 PM

Cost: ADMISSION Adult: $12, Kids 11 and under: Free

How To Get There
PARKING – Parking at Stampede Park is $15 per day, or park at any auxiliary lots surrounding Stampede Park. Just follow the signs.
* prices subject to change

BIKE PARKING – Bike racks can be found near the north entrance from Lot 10 to the BMO Centre and in the courtyard by the exterior doors to Hall C.

Learn More

BC Bike Show // March 4th - 5th 2023

    Join Us At The BC Bike Show
    We’re stoked to be at the BC Bike show this year! We’ll be in booth B306, connecting with the industry, offering a sweet swag newsletter giveaway and showing off our latest products.


    • Saturday, March 4, 2023 10:00 AM – 6:00 PM
    • Sunday, March 5, 2023 10:00 AM – 5:00 PM

    Cost: ADMISSION Adult: $14, Kids 11 and under: Free

    How To Get To The Show

    LOCATION: VANCOUVER CONVENTION CENTRE (EAST BUILDING), 999 Canada Place, Vancouver, British Columbia

    PUBLIC TRANSIT – The Skytrain makes easy commuting to the Vancouver Convention Centre. Get off at WATERFRONT Station, and signs will direct you to a short walk to the Convention Centre. The Skytrain runs 7 days a week.

    PARKING – Parking is available directly at the Vancouver Convention Centre East Building.

    BIKE PARKING – In promotion of riding bikes to the show, we are providing complimentary bike parking services. The service is secure, just drop your bike off and come in and enjoy enjoy the show! Bicycle Valet is providing this service.

    Learn More

    12 Hours Of Cumberland // June 2022

    The #NOBLfamily had a blast throwing down at the iconic 12 Hours of Cumberland in the Comox Valley! It was an honour to support this event which was part of the Island Cup – Vancouver Island Mountain Bike Race Series and hosted by United Riders of Cumberland at our home trails.

    We fielded four teams and fought our way to the top spot on three podiums. Our 4-Man NOBL Wheelers came in first overall, the “TV” duo won in the 2-Woman field, while our boy Russell Theissen was victorious in the solo category, riding an absolutely staggering 178KM over 12 hours in the scorching heat.

    Finally, a very stoked Elliot Purich snagged the TR37 giveaway wheels to cap off a killer day out on the trails riding bikes. Witnessing the efforts of everyone involved in this event, the riders, organizers, bike shops and pit crews, was truly inspiring and reminded us how lucky we are to live and recreate here on Vancouver Island.