How to Crush (and not be crushed by) a 12 hour MTB Race So, you’ve signed up for your first 12 hour mountain bike race. Maybe you were inspired by the NOBL crew at the 12 Hours of Glenridge or 12 Hours of Cumberland races from years past, or maybe you’re just a sucker...
NOBL Takes The Chilcotins! When you work in the bike industry you hear the adage “Work Hard, Play Hard” tossed around all the time. With the challenges of the past two years somewhat reinterpreting what playing hard together could look like for the NOBL crew, this...
September Session: Jo Peters X NOBL Photos: Sara Kempner September Session: Jo Peters X NOBL Photos: Sara Kempner A women’s coaching clinic to kick off Fall in Cumberland. When a few choice days of rain finally transformed the trail network in Cumberland from...
Commencal-NOBL Factory Racing We’re stoked to announce the launch of Commencal-NOBL factory racing, a UCI Downhill World Cup trade team that will be competing the full 2021 World Cup calendar. This will be our 2nd year in partnership with Antoine Pierron and Matteo...
This year has been a whirlwind for NOBL Wheels. We’ve experience significant growth and have been involved in more events this year than all previous years combined. It has been challenging to get away for an extended period, but we thought it would be a good...