WHO WE ARE. WHAT WE DO
Born out of the unforgiving terrain of the Pacific Northwest in 2012, NOBL Wheels has humble origins. What began as a hobby for Trevor Howard: blending his aircraft composites training and love of wheel building from trials riding, turned into a full time job. Trevor partnered with Ryan Kononoff, a successful entrepreneur in the tech sector, to take NOBL to the next level. In 2013, after recognizing a void in the market, NOBL sought to produce the toughest and highest value carbon wheelsets available. Read all about our Company History here!
Our headquarters is located in a new shop in Chilliwack, BC in the gorgeous Fraser Valley of British Columbia (an hour from Vancouver). We partner directly with factories known to produce the highest quality components available
We own all of our proprietary molds and machinery in our factory in China . Spokes and nipples come from world leading Belgian spoke manufacturer, Sapim.
Our goal is to produce rims and wheels that are certified ‘BC Rated” and can handle whatever terrain you throw at them. Our niche is reliable, performance focused products that come alive when pushed to the limit.
MEET THE TEAM
LEARN MORE ABOUT EACH TEAM MEMBER
CEO | Janitor
The Reasonable One
Senior Nipple Twister
Michael van den Ham
Curator of Customer Happiness
Office Dog Walker
Professional Cat Herder