DUMBIDEA_BCBR24HRS_V3.xlsx : The BC Bike Race in 24 Hours

DUMBIDEA_BCBR24HRS_V3.xlsx The BC Bike Race in 24 Hours Most people treat The BC Bike Race like the beast it is: a weeklong war of attrition against roots, rocks, and BC’s finest singletrack. But Russell saw it as a time management problem: why stretch it over seven...

Vancouver Island Gravel: Local rider’s take

Vancouver Island Gravel with Cody Scott The Comox Valley, BC  – home to NOBL HQ in the Village of Cumberland – may be most well known for its established singletrack networks. The trails bring in thousands of visiting mountain bikers every year, not to...

On Our Way – VIBC

Getting to Know the Van Island BikePacKing Collective In July, we joined NOBL ambassador Kelton Doraty and a lively bunch of riders at Ruckle Park on the idyllic Salt Spring Island to get a first-hand taste for the community he has created with the Vancouver Island...

Mark Matthews Joins NOBL

Mark Matthews Joins NOBL When Mark Matthews reached out with an opportunity to build up some custom hoops for his new Marin prototype DH bike, we simply couldn’t say no. Mark hails from the Comox Valley where NOBL HQ is located, and he’s become a household name around...

An Ode To Spring Riding

An Ode To Spring Riding Something special happens to trails in the Pacific Northwest as the seasons turn to Spring. Slick rocks and root clusters become friendlier, flat corners suddenly inspire confidence inspiring, and muddy singletrack dries up to reveal a bed of...

Dillon Butcher’s 2022 Edit

Dillon Butcher 2022 NOBL Edit Shot over the course of 6 months, Dillon Butcher’s 2022 edit is mind-meltingly good. Turn those speakers up, hit 4K, and enjoy 3.5 minutes of Dillon doing what he does best! Created in collaboration with our friends at Forbidden...