Dillon Butcher’s 2022 Edit

Dillon Butcher’s 2022 Edit

Dillon Butcher 2022 NOBL Edit Shot over the course of 6 months, Dillon Butcher’s 2022 edit is mind-meltingly good. Turn those speakers up, hit 4K, and enjoy 3.5 minutes of Dillon doing what he does best! Created in collaboration with our friends at Forbidden...

NOBL 6-bolt Chris King Hubs

Chris king 6-Bolt Now Available Legendary quality, unbeatable performance, and backed by a Lifetime warranty, 6-bolt boost Chris King hubs are back.  CHris King 6-bolt vs Centerlock Comparison Engineered and assembled in Portland, OR, 6-bolt Chris King mountain hubs...
XC Sucks – Featuring Lief Rodgers

XC Sucks – Featuring Lief Rodgers

XC Sucks Featuring Lief Rodgers  To celebrate our love of XC and TR32 rims, we decided to round up a few XC hate comments found on the internet and let ambassador Lief Rodgers have his riding do the talking.                ...
NOBL Takes The Chilcotins!

NOBL Takes The Chilcotins!

NOBL Takes The Chilcotins! When you work in the bike industry you hear the adage “Work Hard, Play Hard” tossed around all the time. With the challenges of the past two years somewhat reinterpreting what playing hard together could look like for the NOBL crew, this...
NOBL Gravity Jump Clinic

NOBL Gravity Jump Clinic

NOBL Gravity Jump Clinic August 2022 marks two years of NOBL HQ moving from the lower mainland to our new home in the Comox Valley. With COVID restrictions lifting and bike-related events back on track, we thought this season was the perfect opportunity to start...
What We Ride – Chris’ Evil V3

What We Ride – Chris’ Evil V3

Chris’ Evil Following V3 I chose the Evil Following V3 to complement my Evil Offering V2 as a lighter more pedal friendly rig for longer days in the saddle. After building the Following it has quickly become my go to ride for everything, but the bike park. It...