What We Ride – Liam’s Kenevo SL 2 E-bike

Liam’s Specialized Kenevo SL 2 Meet Liam Hey! I’m Liam, Warehouse Manager at NOBL Wheels. I was born and raised in the UK and, like many, was sucked in by the riding and lifestyle in the Sea-to-Sky corridor. After visiting Whistler for the first time in...

Industry Nine launches the Hydra 2

Introducing the Hydra2 The Hydra2 is here to usher in a new generation of bombproof performance. With thoughtful engineering upgrades and material improvement, the cult-classic hub is now better than ever.  Build Your NOBL Wheelset with Hydra2s Durability or Bust...

What We Ride – Bob’s Santa Cruz Megatower

Bob’s 2024 Santa Cruz Megatower “I’ve been riding bikes for a long time (I started racing in the mid-90s) and would call myself a bit of an all-rounder. I dabble in it all, from enduro racing, to gravel riding and even competing in the BCBR with...

Hookless vs. Clincher rims

Hookless vs. Clincher rims Hookless has long been the standard for mountain bike rims, and in recent years, has also started to make waves in the gravel and even road scenes, in part to follow the trend towards wider tires. But are they safe? Will my tires stay on? Is...

How to choose between our most popular MTB rims

How to choose between our most popular MTB rims The choice doesn’t have to be so hard! Striking the right balance is key: you need rims that can tackle any unexpected riding scenario while being perfectly tailored to your bike, riding style, and goals, enhancing...