Latest Blog Posts
Bikes Can Take You Anywhere
Watch the Free Radicals in this Chilean Slack Country Adventure filmed by Max Berkowitz.
Nine Years Of NOBL: A Look Back
Take a look back at NOBL’s last nine years. Plus, watch a throwback video of some of our first testing grounds.
Wheelset Feature
Save big when you order our featured wheelset of the week. All wheelsets are brand new and built to order. HR35/CR35 laced to DT350 Straightpull hubs Available March 8th to 15th Limited Quantities Available Save $75USDShipped within a week!No charge graphics!DT350...
Racing Whistler EWS
2015 was a big year for us as the company expanded rapidly and we found our products underneath riders on World Cup and EWS races.
Dillon Butcher
Dillon Butcher is a rider on the rise on Vancouver Island. We’re proud to welcome him into the NOBL family.
COVID Update
In our COVID 19 update, we discuss how the bike industry and our hub stocks have been affected.
What We Ride – Liam’s Specialized Stumpjumper
Liam chose the Stumpjumper Evo because of its progressive geometry, raw color, and its mod potential. See how he set it up for freeeride.
Van Girl Yuka: Rider Feature
Van Girl Yuka explores BC and beyond with BCPOV. Check out her bike checks and her visits to NOBL. Watch her build our wheels!
DT Swiss 240 Ratchet EXP
DT’s redesigned 240 hubs come in the same wide range of options as their star ratchet models but are lighter, more precise, and more easily serviceable.