DT Swiss 350 DEG hubs: More for less

Apr 10, 2025 | General, Hub Features, Product Showcase

DT Swiss launches DEG technology in their 350 hub lineup with the 350 DEG: 72t ratchets bring high engagement to value-focused trail riders.

What We Ride – VANCAN’s Knolly Fugitive

Apr 9, 2025 | General, Ambassadors, What We Ride

Nic’s Dad Jean Blue frame is as cool as its name, and with this lighter-spec trail bike was asking for some lighter wheels!

Mark Matthews’ Marin Quake DH Bike

Mar 25, 2025 | General, Ambassadors, Featured Riders

After spending months riding prototypes and influencing development, Mark Matthew’s debuts the finalized 2025 Marin Quake DH bike and the TR38 wheels he chose to outfit them.

What We Ride – Liam’s Kenevo SL 2 E-bike

Mar 12, 2025 | General, What We Ride

Warehouse Manager Liam is out on the trails more than ever with the kick and motivation of his new eMTB, levelled up with a fully-customized build kit.

Industry Nine launches the Hydra 2

Mar 6, 2025 | General, Hub Features, Product Showcase

The next generation of the cult-favourite Hydra hub is here: Hydra 2 from Industry Nine boasts a burlier constriction and even more engagement.

NOBL USA: Announcing our new Wheel Building Facility in Bellingham, WA

Feb 13, 2025 | Company News, General

Established to serve American riders and dealers to the highest standard, we’re proud to announce our new USA Wheel Building location in Bellingham, WA.