What We Ride – Chad’s Forbidden Supernought Bike Check

What We Ride – Chad’s Forbidden Supernought Bike Check

Chad Hendren’s Forbidden Supernought With bike park season finally here, this Forbidden Supernought is a true dream build for me! Watching things come together, I’m actually a bit speechless. I built this bike up with all of my preferred components and brands,...
Dean Tennant Rides Sooke’s No Fall Zone

Dean Tennant Rides Sooke’s No Fall Zone

Dean Tennant Rides Sooke’s No Fall Zone The Sooke Flow Line falls firmly into the double black feature category. This old piece of concrete pipe was originally used to transport water from Sooke all the way to Victoria, about 38km (23 miles) away. While you can’t ride...
Syd & Macky Crush the K2N

Syd & Macky Crush the K2N

Syd & Macky Crush The K2N K2N Stage Race: Tanzania Syd and I just got back from the K2N stage race in Tanzania which took us from the slopes of Kilimanjaro to the shores of Lake Natron over the course of 5 days. We were joined by our good friends, Lo and Joe, and it...
Which Freehub Do I Need?

Which Freehub Do I Need?

Which Freehub do I need?   With so many cassette models on the market and the seemingly endless release of new technology, choosing the right freehub (or driver) for your drivetrain can be a real headache. With that in mind, we put together this comprehensive...
How to Prepare for a 12 Hour MTB Race

How to Prepare for a 12 Hour MTB Race

How to Crush (and not be crushed by) a 12 hour MTB Race So, you’ve signed up for your first 12 hour mountain bike race. Maybe you were inspired by the NOBL crew at the 12 Hours of Glenridge or 12 Hours of Cumberland races from years past, or maybe you’re just a sucker...
New Custom Graphics

New Custom Graphics

Custom Graphics: Better than Ever More robust and longer lasting, plus easier to install. Refresh your wheels Custom is our DNA At NOBL, customization is in our DNA. Each wheel leaving our facility is handbuilt to order and tailored to meet the unique needs of every...
Industry Nine SOLiX Mountain Hubs

Industry Nine SOLiX Mountain Hubs

Industry Nine launches SOLiX mountain hubs Never one to leave their avid mountain riders hanging, Industry Nine rounds out the new SOLiX hub family with the release of SOLiX mountain hubs! SOLiX mountain hubs cater to XC and trail riders who prioritize light and fast...
DT Swiss 240 DEG hubs: A different angle

DT Swiss 240 DEG hubs: A different angle

; DT swiss 240 Ratchet DEG hubs: higher engagement, renowned reliability DT Swiss’ 240 Ratchet DEG hubs have arrived and feature all new aesthetics – including a Limited Edition colour- and an engagement method developed specifically with mountain riders in...
Project 321 G3 Hubs

Project 321 G3 Hubs

Project 321 G3 Hubs have Landed Project 321 G3 mountain hubs are here, and they pack a punch! From the unique, patent-pending brake interface, to hub shell design, engagement mechanism and eye-popping colour catalogue, every feature has been given careful attention....
Introducing: Industry Nine SOLiX Hubs

Introducing: Industry Nine SOLiX Hubs

a new standard of drop-bar performance The new SOLiX hub from Industry Nine is born from years of high-engagement hub design, with principles fine-tuned to deliver a hub that is a leap forward in the brand’s road and gravel lineup. SOLiX delivers mechanical...
What We Ride – Chris’ Forbidden Druid V2

What We Ride – Chris’ Forbidden Druid V2

Chris’s Forbidden Druid V2 Bike Check I’ve been a Forbidden Bike Company fanboy since throwing a leg over the V1 Druid three years ago. When the time came to move on from my beloved Dreadnought, hopping onto the refreshed V2 Druid platform made a ton of sense. ...
Troubleshooting Tubeless

Troubleshooting Tubeless

Troubleshooting Tubeless These days, tubeless setups are the norm, and there are certainly a lot of great reasons why. You’ll save some weight, be able to run slightly lower pressures and enjoy more grip, and experience fewer pinch flats just to name a few. At NOBL,...
Welcome Back Jo Peters

Welcome Back Jo Peters

Jo Peters is back Welcome Back Jo We’re excited to have Jo Peter’s back on the NOBL athlete roster. Find out more about her coaching at joandcocoaching.com. Follow “Hi, I’m Jo Peters, living in the woods in Squamish bc. I coach mountain biking and...
What We Ride – Van Can’s Knolly Chilcotin 170 Bike Check

What We Ride – Van Can’s Knolly Chilcotin 170 Bike Check

Van Can’s Knolly CHilcotin This is a big update for the Knolly Chilcotin and to celebrate I put some pretty fun parts on. To add some extra bling, I’m running a 50mm titanium 5Dev Stem and 167.5mm titanium 5Dev cranks. I also went with GX transmission because,...
Building the best e-bike wheels

Building the best e-bike wheels

E-bike wheels: component guide Building the best e-bike wheels The modern eMTB. Capable, powerful, and if we’re honest, somewhat heavyset most of the time. While building up a sub-1200g XC wheelset is certainly impressive, selecting the most robust and reliable...