Project 321 G3 Hubs

Project 321 G3 Hubs

Project 321 G3 Hubs have Landed Project 321 G3 mountain hubs are here, and they pack a punch! From the unique, patent-pending brake interface, to hub shell design, engagement mechanism and eye-popping colour catalogue, every feature has been given careful attention....
Introducing: Industry Nine SOLiX Hubs

Introducing: Industry Nine SOLiX Hubs

a new standard of drop-bar performance The new SOLiX hub from Industry Nine is born from years of high-engagement hub design, with principles fine-tuned to deliver a hub that is a leap forward in the brand’s road and gravel lineup. SOLiX delivers mechanical...
What We Ride – Chris’ Forbidden Druid V2

What We Ride – Chris’ Forbidden Druid V2

Chris’s Forbidden Druid V2 Bike Check I’ve been a Forbidden Bike Company fanboy since throwing a leg over the V1 Druid three years ago. When the time came to move on from my beloved Dreadnought, hopping onto the refreshed V2 Druid platform made a ton of sense. ...
Troubleshooting Tubeless

Troubleshooting Tubeless

Troubleshooting Tubeless These days, tubeless setups are the norm, and there are certainly a lot of great reasons why. You’ll save some weight, be able to run slightly lower pressures and enjoy more grip, and experience fewer pinch flats just to name a few. At NOBL,...
Welcome Back Jo Peters

Welcome Back Jo Peters

Jo Peters is back Welcome Back Jo We’re excited to have Jo Peter’s back on the NOBL athlete roster. Find out more about her coaching at joandcocoaching.com. Follow “Hi, I’m Jo Peters, living in the woods in Squamish bc. I coach mountain biking and...
What We Ride – Van Can’s Knolly Chilcotin 170 Bike Check

What We Ride – Van Can’s Knolly Chilcotin 170 Bike Check

Van Can’s Knolly CHilcotin This is a big update for the Knolly Chilcotin and to celebrate I put some pretty fun parts on. To add some extra bling, I’m running a 50mm titanium 5Dev Stem and 167.5mm titanium 5Dev cranks. I also went with GX transmission because,...
Building the best e-bike wheels

Building the best e-bike wheels

E-bike wheels: component guide Building the best e-bike wheels The modern eMTB. Capable, powerful, and if we’re honest, somewhat heavyset most of the time. While building up a sub-1200g XC wheelset is certainly impressive, selecting the most robust and reliable...
Brass vs Alloy Nipples

Brass vs Alloy Nipples

Brass Vs Alloy Nipples What’s the difference between brass and alloy nipples? Why are there two material types, and which one is better?! It’s a question as old as time, or at least as old as the bike wheel. Because every wheel we build at NOBL is fully custom, we...
Microspline on a Road Hub?!

Microspline on a Road Hub?!

Microspline on a road Hub?! With Shimano’s release of their new gravel-oriented GRX 12 speed groupset, a lot of riders may be asking themselves “Do I really need to run a Microspline cassette on my new gravel wheels?”. The answer could be yes.  The new...
End of Season Wheel Care

End of Season Wheel Care

Treat your Bike After a long season of riding, we always encourage customers to do a full inspection of their wheels to address any potential concerns, and ensure they’ll be ready to roll at full speed next season. Moving parts such as bearings and freehubs are prone...
What We Ride – Rachel’s Yeti ARC Bike Check

What We Ride – Rachel’s Yeti ARC Bike Check

Rachel’s 2023 Yeti ARC Typically, I ride a bike from my husband’s collection, but found that shredding the roads and gentle walking trails within a 15km radius of my house doesn’t work when perched on an oversized frame set up for cross-country racing. Happy to...
On Our Way – VIBC

On Our Way – VIBC

Getting to Know the Van Island BikePacKing Collective In July, we joined NOBL ambassador Kelton Doraty and a lively bunch of riders at Ruckle Park on the idyllic Salt Spring Island to get a first-hand taste for the community he has created with the Vancouver Island...
NOBL G2 – The Next Generation

NOBL G2 – The Next Generation

Introducing NOBL G2 Rims Elevating Performance & Style Our Generation 2 rims are the best-looking and toughest products we’ve ever made and retain the exceptional quality and ride feel our customers have come to love. As of August 2023, all new NOBL wheel builds are...
BERD Spokes: A Quick Buyer’s Guide

BERD Spokes: A Quick Buyer’s Guide

Are you in the market for new spokes for your bike wheels? BERD spokes might be the right choice for you, but it’s essential to evaluate if they align with your cycling preferences and needs. Below, we’ve summarized some considerations to help you...
What We Ride – Macky’s Custom Niner RKT Bike Check

What We Ride – Macky’s Custom Niner RKT Bike Check

Macky’s NINER RKT Bike Check My goal with this bike was to create the perfect bike for BC Bike Race and Downieville. I wanted something that was light and climbed well but could also handle rough, high-speed descents.  With these things in mind, I opted for a...