About Us
NOBL Wheels is composed of composite experts, cycling industry veterans, and trail builders who are passionate about the development and delivery of our products. We are custom wheel specialists who understand what it takes to produce a wheel that meets the requirements of the modern rider.
We’ve been keeping our customers Fast & True since 2012 and look forward to what the future has in store!
We’re here for you,
from start to finish
Our team is ready to discuss all of your technical questions and concerns, walking you through the build process from beginning to end.
Whether it’s selecting the perfect rim for your riding style or calculating the potential weight of your dream hoops, our mission is to ensure your purchasing experience is flawless.
Expert Advice
From XC Pros and DH racers to average Joes and weekend warriors, we have a wealth of experience to call on. Collectively, our team has spent over 75 years in the industry as mechanics, coaches, sponsored athletes and product experts.
Warranty
Our Legacy rims (TR33, TR36 and TR38) come with a five year warranty while our Sinewave and Dropbar series rims (TR32, TR35, TR37, TR41, HR, CR) come with a Lifetime warranty for the original customer.
Lifetime Service
Purchasing direct from NOBL gains you a lifetime of service on hubs, wheel truing and tune ups, with no labour charges. We find most of our customers take advantage of this during the off season.
We Keep In Touch
Have a question about our rims? Our team is ready to answer your questions and assist with your purchase. Already have some NOBL Wheels? We’re here to help with service and post-order support. Whether you call, email or contact us through social media, you can expect a timely response. We take our customer service seriously!
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Our History
Born out of the unforgiving terrain of British Columbia’s west coast, NOBL Wheels has humble origins. What began as a hobby for its founder, who blended his background in aircraft composites with his love for mountain biking, has become a mission to produce the toughest and best performing carbon wheelsets on the market today.
In 2020, NOBL headquarters moved from British Columbia’s Fraser Valley to the ocean, mountains and world-class trails of Vancouver Island. We’re proud to call the Comox Valley home and look forward to building our business and community here for years to come.
Detailed History
2012/2013
NOBL starts to build wheelsets using rims sourced from a variety of manufacturers. Experimentation with layup tweaks create the foundation for the development of our own products.
2014
January: NOBL designs its first unique and proprietary rim. The 27.5″ TR38: burly, stiff and hookless. It would prove to be a game changer for aggressive riders who opt for high volume tires.
April: The TR38 is introduced to the masses!
August: Seeing the demand for a wide and strong MTB rim from the 29er crowd, the 29″ TR36 is released. For the demanding XC rider, the TR28 was also conceived.
2015
May: An extended trip to Taiwan with numerous carbon manufacturer visits, provides insight into the ever changing composite market.
August: A second trip to our factory in China lends itself solely to the testing of new layups and profiles based on some new designs by NOBL. The resulting technology would end up being featured in the 27.5 and 29″ TR33 rim.
Sept: The idea of a complete NOBL wheelset is born. A partnership with Onyx Racing Products results in the NOBL hub. The Onyx internals feature the cutting edge sprag clutch which offers instant engagement and the lowest drag in the industry.
October: The TR33 designs are finalized and readied for production. Meanwhile, testing of our first single walled rims designed for aggressive riding begins.
December: Real world testing begins on the prototype single walled products. We spent two weeks at the factory implementing several process improvements, and started prototyping a second generation of molds for the single wall project.
2016
February: The first NOBL hubs arrive for testing, utilizing a 15mm specific design to shave weight and increase durability. The hub shell plays homage to NOBL rim design with its asymmetric shape.
June: A relationship with Sapim Spokes and Nipples is forged, paving the way for NOBL to become an official distributor in Canada.
July: A two week factory trip yields a new molding technique for the third generation of a new hybrid single wall rim.
August: The 2016 season proves to be a banner year as NOBL Wheels find themselves under several talented athletes. When the dust settled the highlights were series wins in Open and Pro men’s categories at the Canadian National Enduro Series.
September: NOBL expands its facilities into a larger warehouse and remodelled office building in Abbotsford, BC.
October: Our new hybrid single wall rim goes through destructive testing. Results show 25% higher impact rating than the strongest carbon double walled DH rim we’ve tested.
November: The NOBL team grows to eight and gets ready to take on 2017!
2017
August: The CX28, NOBLs first gravel and cyclocross rim is born.
2018
August: The popular TR38 is redesigned with a new mould and production process and, for the first time ever, available as a 29er.
October: NOBL Wheels moves into an all new warehouse and shop in Yarrow, BC just minutes from the world class riding at Vedder Mountain
November: NOBL develops new moulds for the TR33 and TR36. The new moulds use an all new production process where the rims comes out of the mould as a finished product leaving them both stronger and more scratch resistant.
2019
January: All warehousing, service, wheel building, and customer service moves to the new NOBL facility in Yarrow, BC.
May/June: The NOBL team continues to expand with the addition of another 2 wheel builders and sales representative.
2020
Janurary: The creation of front and rear-specific rims with a unique sinewave design. The TR32, TR37, and TR41 would go on to make up our Sinewave Collection.
We also released the CR/HR35 rims to replace the CX28’s.
August: A new NOBL HQ is established in the Comox Valley on Vancouver Island.
2021
July: The purchase of a larger building to become the future home of NOBL. Renovations are in progress.
September: A full time content creator and additional customer service staff are added to the team. The operation doubles in size in less than two years.
2022
August: The TR35s are also designed and added to our Sinewave Collection to meet the need for the wider tires used on modern XC and down country bikes.
November: CR/HR45s are developed and released to flesh out our gravel and road offerings with a deeper, aerodynamic profile. Rims are designed to be mixed and matched with the 35mm deep counterparts depending on ride intention.