Latest Blog Posts
Product Showcase: TR32
Built to handle the rigors of demanding XC courses here in British Columbia, the TR32 is incredibly strong, while blending front and rear specific designs to create a lightweight, balanced handling wheelset.
What We Ride Trevor’s Transition Spur
Trevor wanted to be able to have as much fun as possible on his XC ride and still be able to hit double blacks or the odd jump line, so he chose the Transition Spur.
Dean Tennant
We’d like to give a warm welcome to shredder, sender, and former World Cup pro, Dean Tennant.
Bikes Can Take You Anywhere
Watch the Free Radicals in this Chilean Slack Country Adventure filmed by Max Berkowitz.
Nine Years Of NOBL: A Look Back
Take a look back at NOBL’s last nine years. Plus, watch a throwback video of some of our first testing grounds.
Wheelset Feature
Save big when you order our featured wheelset of the week. All wheelsets are brand new and built to order. HR35/CR35 laced to DT350 Straightpull hubs Available March 8th to 15th Limited Quantities Available Save $75USDShipped within a week!No charge graphics!DT350...
Racing Whistler EWS
2015 was a big year for us as the company expanded rapidly and we found our products underneath riders on World Cup and EWS races.
Dillon Butcher
Dillon Butcher is a rider on the rise on Vancouver Island. We’re proud to welcome him into the NOBL family.
What We Ride – Liam’s Specialized Stumpjumper
Liam chose the Stumpjumper Evo because of its progressive geometry, raw color, and its mod potential. See how he set it up for freeeride.