Mark Matthews Joins NOBL When Mark Matthews reached out with an opportunity to build up some custom hoops for his new Marin prototype DH bike, we simply couldn’t say no. Mark hails from the Comox Valley where NOBL HQ is located, and he’s become a household name around...
An Ode To Spring Riding Something special happens to trails in the Pacific Northwest as the seasons turn to Spring. Slick rocks and root clusters become friendlier, flat corners suddenly inspire confidence inspiring, and muddy singletrack dries up to reveal a bed of...
Dillon Butcher 2022 NOBL Edit Shot over the course of 6 months, Dillon Butcher’s 2022 edit is mind-meltingly good. Turn those speakers up, hit 4K, and enjoy 3.5 minutes of Dillon doing what he does best! Created in collaboration with our friends at Forbidden...
XC Sucks Featuring Lief Rodgers To celebrate our love of XC and TR32 rims, we decided to round up a few XC hate comments found on the internet and let ambassador Lief Rodgers have his riding do the talking. ...
NOBL Takes The Chilcotins! When you work in the bike industry you hear the adage “Work Hard, Play Hard” tossed around all the time. With the challenges of the past two years somewhat reinterpreting what playing hard together could look like for the NOBL crew, this...
Kelton Doraty Rider Feature Why Bikepacking? Before I knew anything about bikepacking or bike touring, I was staying at a hostel in Seattle with friends to see a concert. Another traveler showed up with an old road bike and some camping gear he bought off Craigslist...
