XC Sucks – Featuring Lief Rodgers

XC Sucks – Featuring Lief Rodgers

XC Sucks Featuring Lief Rodgers  To celebrate our love of XC and TR32 rims, we decided to round up a few XC hate comments found on the internet and let ambassador Lief Rodgers have his riding do the talking.                ...
NOBL Takes The Chilcotins!

NOBL Takes The Chilcotins!

NOBL Takes The Chilcotins! When you work in the bike industry you hear the adage “Work Hard, Play Hard” tossed around all the time. With the challenges of the past two years somewhat reinterpreting what playing hard together could look like for the NOBL crew, this...
Rider Feature: Kelton Doraty

Rider Feature: Kelton Doraty

Kelton Doraty Rider Feature Why Bikepacking? Before I knew anything about bikepacking or bike touring, I was staying at a hostel in Seattle with friends to see a concert. Another traveler showed up with an old road bike and some camping gear he bought off Craigslist...
Escape to the Desert

Escape to the Desert

Roller grande Zen_grande Overhang_grande Presented by: NOBL Wheels Video and Photos By: Conor Barry Additional sponsors:...
A day in the Chilcotins

A day in the Chilcotins

If you’re a serious mountain biker in the Pacific Northwest , you’ve probably heard of the Chilcotins by now. Epic views, beautiful alpine singletrack, and considerable wildlife. As alluring as that sounds, many of us get caught up in planning the perfect...
Riding the Hudson’s Bay Company Heritage Trail

Riding the Hudson’s Bay Company Heritage Trail

The Hudson’s Bay Company fur brigade trails stretch from Oregon to McLeod Lake, BC (1.5hrs north of Prince George), and were completed in 1849 with the help of First Nations and the linking of massive hunting and trapping routes. The Hope Mountain Center, along...