XC Sucks – Featuring Lief Rodgers

XC Sucks – Featuring Lief Rodgers

XC Sucks Featuring Lief Rodgers  To celebrate our love of XC and TR32 rims, we decided to round up a few XC hate comments found on the internet and let ambassador Lief Rodgers have his riding do the talking.                ...
NOBL Takes The Chilcotins!

NOBL Takes The Chilcotins!

NOBL Takes The Chilcotins! When you work in the bike industry you hear the adage “Work Hard, Play Hard” tossed around all the time. With the challenges of the past two years somewhat reinterpreting what playing hard together could look like for the NOBL crew, this...
NOBL Gravity Jump Clinic

NOBL Gravity Jump Clinic

NOBL Gravity Jump Clinic August 2022 marks two years of NOBL HQ moving from the lower mainland to our new home in the Comox Valley. With COVID restrictions lifting and bike-related events back on track, we thought this season was the perfect opportunity to start...
What We Ride – Chris’ Evil V3

What We Ride – Chris’ Evil V3

Chris’ Evil Following V3 I chose the Evil Following V3 to complement my Evil Offering V2 as a lighter more pedal friendly rig for longer days in the saddle. After building the Following it has quickly become my go to ride for everything, but the bike park. It...
What We Ride – Ryan’s Yeti SB 130

What We Ride – Ryan’s Yeti SB 130

Ryan’s Yeti SB 130 Bike Check Ryan wanted an adventure bike, something light and efficient enough that he could ride all day, and be comfortable and stable on the way down. Some unique features of his build are his Berd spokes, and modified Shimano Saint pedals....
Rider Feature: Kelton Doraty

Rider Feature: Kelton Doraty

Kelton Doraty Rider Feature Why Bikepacking? Before I knew anything about bikepacking or bike touring, I was staying at a hostel in Seattle with friends to see a concert. Another traveler showed up with an old road bike and some camping gear he bought off Craigslist...