We’ve developed processes that have allowed us to reduce our costs, and we’re passing those costs off to you. Our wheelset pricing has been significantly lowered for 2018! Check out our wheel building tools and you’ll find big savings. Can’t find what you’re looking for, shoot us an e-mail – we’re here to help!


Onyx Racing Hubs – We are now offering all of Onyx Racing’s hubs in their vast array of colours from $1895 CAD from our Canadian warehouse or $1437 USD from our USA warehouse. We have access to the largest inventory of Onyx hubs in the US for a fast turn-around.

DT Swiss 240 Hubs – Exceptionally lightweight, with renowned reliability the 240 has been a staple in performance focused builds for years. We’ve done a special buy on Boost spacing hubs to get these to you at the best possible pricing. From $1495 CAD for a complete NOBL carbon wheelset hand built at our Canadian location!

All of our wheelset pages have been updated with the new hub options – SHOP NOW


We have expanded our vinyl crown offering to Metallic Gold, Chrome, Red, Orange, Yellow, Green, Blue, Turquoise, Pink and Purple.  If you require a customized option, give us a shout and we’ll see what we can do. We have over 60 colours on hand and program/cut all of our vinyl in-house.


You can now order your NOBL rims and wheelsets with full colour text. For those seeing the ultimate in custom, we can even do a different crown graphic from the rest of the text. Chrome writing with a Metallic Gold crown anyone?


We now stock Sapim’s top end Secure Lock Double Square nipples in Black, Red, Orange, Green, Blue, Lime, Gold, and Purple! We still have black brass, but for most people these alloy nipples are plenty strong and hassle free for years.


Our wheelset orders come with your choice of a high quality NOBL hat or Tech T-shirt, and of course we’ll also include some of our house-made die cut NOBL stickers. An extra thank you for joining the NOBL family!


  • LIFELONG SERVICE – We want you to be 100% satisfied. Direct customers receive lifelong truing and bearing service on their wheelsets.
  • EXTENDED WARRANTY – Buy directly from our US or Canadian facility and receive lifetime crash replacement coverage of 50% off rims, and 30 months of full Warranty coverage.
  • NO CUSTOMS OR DUTY – US and Canadian location means NO customs, NO duty, faster shipping. Orders over $1000 ship for FREE (Hope and DT products ship from Canada).
  • SATISFACTION GUARANTEED – If you buy a NOBL wheelset and if it’s not correct, send it back and we’ll exchange it for something else. Buy direct from us and remove buyer’s remorse.

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