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XC Sucks – Featuring Lief Rodgers

XC Sucks – Featuring Lief Rodgers

XC Sucks Featuring Lief Rodgers  To celebrate our love of XC and TR32 rims, we decided to round up a few XC hate comments found on the internet and let ambassador Lief Rodgers have his riding do the...

NOBL Takes The Chilcotins!

NOBL Takes The Chilcotins!

When you work in the bike industry you hear the adage “Work Hard, Play Hard” tossed around all the time. With the challenges of the past two years somewhat reinterpreting what playing hard together...